What you’ll never learn on the Internet by Mark H McCormack
What you’ll never learn on the Internet
by Mark H McCormack
This is a sure fire page turner, coming from an astute business mind who actually knows what he is talking. Mark is a lawyer by profession who developed a sport stars and celebrity management business International Management Group from scratch. His company has managed the endorsements for the some of the biggest names in the international sports arena, big names such as Tiger Woods, Pete Sampras, Michael Schumacher, Derek Jeter, Charles Barkley and models Kate Moss and Elizabeth Hurley. Today IMG is the world’s premier sports and lifestyle management and marketing firm, with more than 2,200 staff in 70 offices across 30 countries. I was mad about his first book What they don’t teach you at Harvard business School? and picked this book up as the Author’s name was familiar.
Coming from a man who actually built such a dynamic and emerging business, the book is filled with simple and totally down to earth business situations. The first few pages are spent justifying the title, as to why you cannot learn these soft skills on the Internet which is a bit of a drag but then the book gets interesting where he starts giving advice in his unique practical style.
Every thing that he suggests is based on an experience that he has had in his company. Time and again he does on about small social niceties that matter more than many bigger things. He has divided the book into chapters for typical situations in business , say if you were recruiting someone, or if you suffered a setback or a demotion at work, typical business etiquettes and office politics and communication. A lot of what he says has got more to do with managing relationships and people, but well when you think of it, isn’t managing a business all about managing people ?
As for the book in general, it lives up to its somewhat odd skewed title this is indeed stuff that you could never learn on the internet(unless of course pirates put an copy of this book online;-)).